Google Adwords is an online paid advertising service provided by Google. Your ads are shown across Google’s vast Search and Display Networks. Ads on Google Adwords are extremely effective, highly measureable, yields high ROI. Your ads on Google Adwords can reach the right people at the right time. It allows you to control your ad budget, and reaches specific geographic location down to specific postal or zip codes. Whether you’re looking to increase traffic to your website, grow online sales, get the phones ringing or keep customers coming back for more, Google Adwords is your best choice.
Search Ad campaigns let you show your ads to people who are searching for your products & services on the Google Search Network. Your ads are matched to search keywords or phrases to show and relevant pages. Ads on Google Search Networks focused on getting people take action by clicking the ad to go to your website or buy your products or services. This option is best when you want to reach customers who are actively seeking your products or services and take action.
Display ads come in variety of ad formats that allows you to connect with your customers across Google Display Network. They can help you reach people while they’re browsing their favorite websites, on YouTube video, while checking their Gmail account or when using mobile sites and apps. Display ads on Google Display Network is best if you are looking to grow your brand visibility. It puts your message in front of potential customers at the right place and the right time
With increased usage of Smartphones with full browser, users are able to browse websites just like they would on their desktop or laptop. Websites that are being built now are optimized for Smartphones and Tablets. The wide variety of media available on mobile devices means you can show ads in many different formats. Text ads, Image Ads, Mobile App Promotion Ads and Call only Ads are some of the mobile ad types that can be shown.
Google Adwords remarketing targets the users who are previously visited your website. Embedding on your web pages, a ‘remarketing pixel’, which tracks and tags your website visitors with browser cookies. This enables for your ads to be shown to user interested in your products or services on popular websites when they visit. When done right, this can bring highest ROI of any ad campaign. This is basically follows your users whichever website they may visit within Google Display Network. Adwords remarketing conducted through the Google Display Network