Don’t Just Get the Word Out…
Purpose of starting a ‘for profit’ business is to Generate Income…not to Just get the word Out… In today’s competitive marketplace we all know a business need a solid marketing plan to survive & thrive. A Good Marketing plan considers all the aspects that have impact on that business, positively or negatively.
A marketing plan must include Market Research by collecting and organizing data about the market it intend to cater, identifying target demographics & segments, clear description of the product and how that will relate to the market, how you can standout against your competition, how you intend to sell or market your products at what price, budget, what are your immediate goals and long term goals, how are you going to be able to measure your marketing efforts.
Most importantly that Marketing plan must include latest technology and media your target customers are familiar with or use. Gone are those days where people refer directories and newspapers for information. Now everyone carry smart phones and connected through Social Media channels that the news travels faster than light, Good or Bad !!!
As we all know, almost every one carry a smart phone or cellphone that receives text messages. Our Smart phones & cellphones become part of life and they are with us or with is our reach almost 100% of the time. As marketers we take advantage of this habits and sell the products and services.
Here are some statistics…
80% – of the Canadians owns mobile device.
98% – of the text messages are opened within 5 minutes of receiving them. (Compare that to only 20% of email opening rate).
12 Days – Messages and coupons stays on the cellphones.
10 times – Mobile coupons has higher redemption rate that of other paper coupons.
SMS Marketing is a relatively new type of mobile marketing that uses SMS (short message service) text messaging as a medium of direct advertising. Just as in any direct marketing, the business needs to build a database. Using this database and re-market to the customers. One of the most powerful database you can build is, one with the mobile phone number.
Database is built by customer opt-ins using a keyword sent to a short code, which adds their number to a messaging platform database. Once numbers are collected, the marketer can then prepare a special promotion or update and send a mass message to potential repeat customers.
SMS Marketing offers much higher response rates compare to email campaign while keeping the cost close to or similar to any email campaign. SMS Marketing is one of the fastest growing type of marketing due to low cost and high ROI and most of all it places promotions and updates in the palms of potential customers.
Marketing on mobile devices is growing at an exponential rate – Don’t be left behind !!!
Social Media Marketing
Social Media Marketing for some is just a buzzword with no practical benefits. But statistics shows otherwise. According to Hubspot… 92% of marketers agreed that social media is important for their business. 72% of marketers are using social media to develop loyal fans. 66% of marketers see lead generation benefits with social media. More than 58% of marketers who have been using social media for one year or longer improved search engine rankings.
Over 84% of participants found that increased traffic. Of those who have been using social media for at least 1 year, 69% found it useful for building a loyal fan base. So Social Media Marketing is not just a buzzword. It is real and it benefits greatly the businesses improve their online presence while keeping their marketing expenses low.